SWITA Summit

The 2025 members-only
SWITA marketing summit

The summit is a day packed with insights, strategy, and real-world takeaways to elevate your tourism marketing game. From AI-driven consumer behavior shifts to the art of crafting unforgettable experiences, our speakers—industry leaders and creative experts—will equip you with the tools to stay ahead. Hear from SWITA and Visit Idaho on what’s next for regional tourism, dive into hands-on breakout sessions on branding, audience targeting, AI applications, and Instagram strategy, and gain insider knowledge on working with creative professionals.

Registration is closed

See you on the 17th!

The State of SWITA

Jared Montague | President, SWITA

SWITA 2025 Successes and Strategy

Jeff Reynolds | President, Reynolds+Myers

How AI’s Changing Consumer Behavior

Kyle Morck | VP Strategy, Reynolds+Myers

AI is changing how people search, plan, and make decisions — and changes are coming fast. In this session, we’ll look at what that means for your business. You’ll learn what’s shifting, what’s not, and how to stay relevant in a world where customers might not even visit your website.

The Art of Creating Experiences

Kristie Wolfe | Builder and Airbnb Superhost of themed experiences like the Potato Hotel

Learn the art of creating unforgettable experiences. Kristie Wolfe, a themed Airbnb superhost, will share how to craft moments that leave a lasting impression and make visitors feel connected to you long after the experience ends.

A Look at State Tourism

Laurie McConnell | Senior Tourism Communication Specialist, Visit Idaho

Updates on Visit Idaho, including FY25 tax collection trends and new developments in the Visit Idaho program. We’ll share what’s changing and what’s coming next!

Everything to Know About Hiring a Creative – Collaborative Chat

Jeff Reynolds and Bryan Rupp – Branding and Portrait Photographer, Bryan Rupp Photography

Want to work with photographers, videographers, influencers, or creative professionals? Learn what to expect, what often gets overlooked, and how to make the partnership successful. With insights from creative experts, you’ll get a real, honest conversation about what actually works when bringing someone on board.

How To Define and Reach Your Audience

Tawsha Box | Director of Client Services, Reynolds+Myers

Get clear on who your customers are and where to find them! This hands-on session will help you build a simple, effective profile and leave with a game plan to reach the right people.

To Brand or Not to Brand

Jason Hamilton | Client Lead, Reynolds+Myers

Your brand is more than just a logo. In this interactive session, you’ll discover what makes your brand unique and why it matters. Walk away with a clearer identity and a simple strategy to help the right people find and understand you.

Make AI Work for You

Kyle Morck | VP Strategy, Reynolds+Myers

Curious about how to actually use AI in your day-to-day work? This session breaks it down. From smarter prompting to creative shortcuts, you’ll get practical tips and real examples of how generative AI can help you write faster, think clearer, and market better.

Creating Consistency with Instagram

Heather Caldera | Owner and Founder, She and Social Agency

Build a content strategy that works for you, focusing on consistency and quality over quantity on Instagram. With worksheets to guide you, you’ll map out a content calendar to stay organized and leave with a clear, actionable plan for creating effective content.